I don’t know whether you are aware or not, that website owners spend 1000 of dollars in SEO optimization on their website. You should know what is SEO in order to take advantages of it. There are many types of SEO. Your site could be at ranking first if you use SEO perfectly. Understanding SEO is very easy but difficult to apply. Utilizing SEO is not an easy task. Here we are going to discuss what is SEO, how to use it and why SEO is important to us. You can compare Blogger and WordPress SEO yourself.
SEO is the short form of Search Engine Optimization. Your content should be optimized well by a search engine in order to rank it. So, SEO is for your website to rank your website on search engines. All search engines use SEO to rank any websites. If you understand SEO then you don’t need any SEO consultant or expert to rank your websites on search engines. Basics of Seo includes On page optimization and Off-page optimization. Remember google like content, so content is the king of SEO.
You should submit your website to search engines webmasters tools. When they index your page, it will be easy to rank your page. Indexing is not everything. Indexing only means that your website link will be shown in the search result but not sure whether it will be at first page or last. After that, other SEO techniques come into play. Remember not to copy articles from other websites. SEO benefits of WordPress will make comfortable for you in optimizing the content on your website.
Benefits of SEO
- Rank your websites on search engines
- SEO is everything for a website
- Drive organic traffic and increase traffic to your websites
- Increase site usability and great marketing tool
- Makes your website search friendly
- crawled by search engines robots
- increased brand recognition and identity
- Makes easy for monetization approval (like Adsense approval, Buysellads approval, media.net, etc.)
What is SEO – On page optimization
On-Page optimization includes the keywords what the people see on your web pages. Generally, people type word or phrase on search engines known as keywords. Google searches for those typed keywords and shows the results. If those keywords are found on your website, then your website will be shown at the beginning. So how to apply On-page optimization on your site.
First, do keyword research using Google Adwords keyword planner. Focus the researched keyword. Then include the keyword in the title of your website. Make sure meta search description also contains the keywords. While writing the content, your content should contain about 2%-3% keywords. The keyword should be included in custom link address of your webpage. Include at least 1 image on your content which must be free of copyright. Don’t forget to add alt tag which should include the keyword. The content must be at least 300 words. Including keyword on the headline, the tag would be the better idea. Besides these, your site speed and structure of your website are also the major factors of SEO.
If you haven’t chosen the domain yet then, better choose the domain that includes the keywords of your content you are going to write. Before going to another factor, I want you to be clear that On page optimization is the easiest part of SEO and the most effective way to use SEO on your website. Google bot like links, so make sure you have sufficient internal links on your content and for external link use the attribute “rel=nofollow”.
What is SEO – Off-page optimization
From its name, it is clear that what people won’t see on your website but it helps in getting traffic to your website. Actually, it is the way, how the traffic is coming to your website without getting it on the search result. Off-page represents about 75% of optimization effectiveness. so, If you become the success of Off page optimization, then your site definitely rank first in the search result. It is the link connecting to your website. It could be social media links, comment on other sites (pointing toward your site) or guest posts. Make sure you have facilitated your visitors to share your post on social media. You can submit your blog to different blog directories in order to get traffic from links. You can submit your blog to Dmoz directory. Don’t spam your own links on others’ sites.
Remember that sharing your link doesn’t mean to share your links anywhere. If you get the backlink from high PR sites like Github, Answerbase, Quora, etc then, your SEO will be better but if you are getting visitors from spam site, then Google might make your website as spam. Use SEO method rather than buying traffic or buying backlinks to your website.
You can take benefits from ezinearticles.com. Simply publish an article on EzineArticles and leave a link pointing towards your site. You can let your visitors subscribe to your blog and whenever you publish a post, they get a notification on their email. You can answer the asked questions on discussion forums like Quora, Answerbase, Github, etc. Remember that simply giving your web address won’t increase visitors to your site. It takes time but you will get success if your task is genuine and legit.
Beside these understanding, you can use the plugin (like Yoast plugin) for SEO analysis on your website. These two factors are the basics of SEO. On-page optimization is very easy to understand and to apply on your website. But for Off-page optimization, you have to work very hard.