SEO plays a vital role in grabbing organic traffic to the website. Organic traffic is the only way to boost up your website’s ranking on the search engine. The algorithm of the search engine keeps changing, but some major ranking factors are always the same forever.
Always, the content is the king of the website. The major factor in organic traffic is the keyword. Keywords everywhere can be significant in SEO optimization. But over usage of keyword can mark your website as spam by a search engine.
Table of Contents
WordPress is a type of CMS that you can install on your website. The WordPress installer is available to you by your hosting company or you can also install it manually but your hosting must support PHP and MySQL. WordPress SEO is important for ranking your website on the search engine.
In this article, the major discussion will be on WordPress SEO optimization factors. But for other CMS, the ranking factors are similar.
Types of SEO Optimization
Before starting On-Page SEO optimization, there are some basic terms you must understand. let’s start with the basic understanding – Keyword.
Keywords are words or phrases that you type on the search engine. It is significant because organic traffic to your website is through keywords. The major word or phrase you target must be included in major places such as description, title, headings, etc.
- Keyword Stuffing
Keyword Stuffing involves the over usage of keywords everywhere all over the website and meta tags. Repeating the same phrase and words on the website is Keyword Stuffing. It is considered as web spamming and is not good for your website. Your website can be marked as spam and is considered a black hat SEO technique.
- Keyword Density
Keyword Density is the percentage of keyword appears on your website. The number of keywords that appears on the website divided by the total number of words multiplied by 100% is known as Keyword Density. It’s better to maintain the keyword density to 1-2 percent.
- Keyword Research
Keyword Research is the kernel task for SEO optimization. Research must be done for analyzing the keywords idea, whether your targeted word will increase the traffic or not. If you are writing the content without any keyword target, then you are in the wrong way.
There are many online tools for performing keyword research. Some are premium SEO tools while some are free tools. SEMrush, Google Ads Keyword Planner, Moz keyword explorer, Google Trend, keyword tool, etc. Among them, Google Ads Keyword Planner and Google Trends are free.
On Google Ads Keyword Planner, you can get ideas about total searches of words or phrases per month. It provides information about keyword volume, relevance keywords, etc. You can also make research targeting a particular location.
Google Trend is important in making a list of trending words searched on Google. Gather the information on search queries on Google and focus the word while making optimization.
- Keyword Search Volume
It is data about the total number of searches per time frame. The more the number of search volumes, the better it is for targeting the keyword. It is better to know the search volume so that the number of visitors comes to your website for the selected keywords.
- Keyword Difficulty
Keyword Difficulty (aka Keyword Competition) is the fact for ranking your website for the selected keyword. Higher the number, greater the difficulty in ranking for the chosen keyword. It is tough to rank the keyword on the first page of the search engine because of the high competition. The SEO Optimization tool like SEMrush and other paid tools provide data about the keyword difficulty.
- Long Tail Keyword
Phrases containing 3 or more than 3 words are counted as long-tail keyword. Some phrases are getting more searches monthly. If you target such words, you can get more clicks because long-tail keywords are easier to rank.
After getting information on Keyword, Now let’s move towards On-Page SEO. There are many ranking factors for the On-page Technique. On-page SEO Optimization involves the content you publish on the website. It is a handy technique. On-Page SEO is the major and the most effective way for SEO analysis of your website.
- Title tag
The title tag is the title of the website. It is shown on the search engine result page. The title tag should contain the keyword. Most SEO plugins suggest that it’s better to keep the keyword at the beginning of the title. If the keyword is not included on the title tag, then there is a lesser chance of appearance of the website on the search engine result page.
Title of the Webpage must be optimized using keywords, power words, and sentiment words so that it gets more click from the search engine. Using the copywriting technique in writing title helps you to get more clicks. Remember not to use any clickbait titles because it has negative SEO impacts. The title tag should contain less than 60 characters.
- Website Content
Content is always the king of the website. The thicker and more informative the content, the higher ranks on the search engine. Thin content has negative SEO impacts and very difficult to rank on the search engine.
Proper structure and formattings are necessary for writing good content. The content must have qualities such as informative, keyword researched, contain infographics, factual, updated and engaging. Quality over Quantity is preferred for best website content.
- Header Tags
Header Tags are important for proper formatting your website content. H1 has more importance than H6. The title of the post should be in H1 tags. It will be the best strategy to include the keywords in the heading tag for proper SEO optimization. If Header Tags are properly formatted, it gets a higher chance for ranking on the website with search engine snippets.
Too much usage of header tag results in spamming the search engine. Header tags help in easy navigation and also helpful in user engagement.
- Meta description
The meta description is included in the snippet of the search engine result page. It is the summary of the full content and provides information about the content.
The meta description should consist of keyword and keyword phrases and should be relevant to the title and content. The meta description should be less than 160 characters. Use the compelling description to attract the visitors towards your website.
Permalinks are the URL for accessing the website. The permalinks are also included in the snippet of the search engine. The insertion of the keyword in the permalinks helps in SEO optimization. WordPress SEO has the facility to choose custom permalinks so that you can have your own words in the webpage URLs. The Permalinks should be less than 60 letters.
- Stop Words
Some of the examples of stop words are a, an, the, is, of, etc. Stop words are the most common words used in the English language. The search engine ignores stop word in the Permalinks, so it’s better not to use stop words in the permalinks.
- Image Alt Tag
Alt tag in the image is necessary for Image SEO optimization. 4 to 5% of traffics comes from image searching. If the image contains a relevant keyword, then it appears on the search engine image page. The image will redirect to your website. In this way, the image alt tag helps in SEO.
- Tags and Categories
Tags and Categories are taxonomies in WordPress. They are hierarchical for ease access. It helps your reader with easy navigation and usability on the website. The visitors will find interesting topics using categories and tags.
If categories and tags are used in a good and relevant way, it will surely boost SEO. Instead of using keywords on Categories and tag, they should be relevant to the website article. Tags and categories are useful in breadcrumbs.
- Negative SEO
From its title, it is clear that it has a negative impact on SEO. Some of the reasons for Negative SEO are as follows:
- A website with thin content or no content
- Broken Links
- Keyword stuffing
- Lots of Ads
- Spammy links, backlinks
- Black Hat SEO
- Duplicate Content
Useful On-Page SEO Factors list
- Website Niche
Niche Websites are more indexable by a Search engine. Niche means the website of particular interest. These sites have a ton of information for a certain topic. SEO optimization of such a website is easier to maintain since the contents are frequently updated with deep analysis.
Choosing website Niche is the major step for beginning the blog. If you are able to provide updated information and a number of relevant posts, you can choose that topic.
Domain Name plays a vital role in SEO of the website. The domain name should be selected in such a way that it is easier to remember. The domain name shouldn’t be so long. Domain reflects the branding of your website.
An Old domain name is easier for ranking on the Search engine, but it’s expensive for buying old domain names. If you are buying an old domain name, check for quality backlinks, page authority, domain authority, etc. If you don’t buy a quality old domain name, it is useless.
- Important Pages
- Cornerstone (Pillar Content)
Cornerstone (aka pillar Content) is very great content that discovers most of the topics of specific niche. It is regarded as a pillar of subtopics. The Pillar content covers each and every detail of the selected topic. Generally, 101 posts, ultimate guides, etc. are cornerstone content.
Pillar Content gets more SEO traffic. Cornerstone post is an important article on your website. It’s better if the cornerstone posts are easily navigated through the homepage. Cornerstone content helps you to rank easier for the search terms.
- AMP Pages
AMP is the acronym for Accelerated Mobile Pages. These pages are crucial today. Google SEO started using Mobile-first technology for SEO optimization. It means that your website must be ready for mobile browsing. Google AMP page can help you with it.
Google AMP pages are web publishing technology that allows loading your website instantly. The cache is stored on the Google server. Whenever your website is clicked on the Google search page, your website will be loaded instantly in no time. The AMP pages are shown instead of a real page of your website.
To make AMP page, you have to follow its standards. For AMP page, you should have a completely new version of your website. But thanks to WordPress, you can simply create AMP page using AMP plugin. AMP pages are beneficial for mobile SEO and hence it increases the overall SEO of your website.
Cloaking is a process of hiding the actual information and redirection to the other sites. The information shown to the visitor is different from the search engine spider. It is a black hat SEO technique. The actual link in Cloaking process is hidden for the Search engine Spiders.
You should avoid Cloaking method. It’s not good for your website.
- Internal links
Internal links are enclosed by an anchor tag. These links will send the visitors from one page to another page in the same domain name. The internal links are vital for SEO. It provides proper navigation. Also, Search engines love internal links.
Internal links give information to the search engine spiders that your website has a deep content for the related topic. Over usage of internal links can lead your website to spam. It is recommended not to use the internal links on the targeted keywords.
- Follow and No-follow links
Follow are used for increasing page rank. It helps in boosting SEO. It’s good to get follow links from the website for having a good page rank. But Follow links from the website with low page rank will hurt your site.
No-Follow links don’t count for boosting page rank. It makes you safe from getting your website spammed. But No-follow link is essential for grabbing traffic to your site. So, No-follow indirectly improves the SEO of your website.
- Rel Canonical
Rel Canonical (aka Canonical tag) helps your website to be safe from duplicate content. Duplicate content hurts SEO. The WWW version and non-WWW version should redirect the same page. The redirection is not sufficient. So, use rel canonical tag to tell search engine spider that both WWW and non-WWW version is the same web page.
There are many WordPress SEO plugins which perform the task automatically. So, you don’t need to worry about it. But make sure that rel=’canonical’ tag is present on your website.
- Broken Links
Broken links (aka dead links) are anchor links on your website, which will encounter the 404 error page. The 404 error page can occur due to the mistyped URL as well. But the links you have included on your website if doesn’t redirect to the live page; it causes a 404 error page, which is not good. So, check for broken links on your website and redirect it to the relevant web page.
- Outbound Links
Outbound links are external links that are present on your website. The outbound links take your visitors to another domain site. If those domains are relevant to your website niche, then it will help your website’s search engine ranking. Make sure that you are including the outbound links having a good page rank domain.
- Reciprocal Link
Reciprocal links are linking between two websites on the agreement to show the partnership between the website. If the partner website has a good ranking, then it can boost up the keyword ranking of your website. It resembles with link exchange.
Redirection is significant for the website. The redirection helps in removing the duplicate content. It offers you to use either the WWW or non-WWW version of the website, which is good for SEO. Since only one version is recommended, you can use redirection to avoid duplicate content.
Redirection helps to avoid error page. You can search the broken links on your website and redirect the dead links to the relevant pages. 301 Permanent redirection of the broken link is good for SEO. Redirection is extremely useful in Affiliate marketing. WordPress SEO plugins have inbuilt redirection features.
Hreflang tag helps you to specify language and geographic targeting of your website. A search engine spider uses this tag for understanding the language of your content. It guides the search engine crawler for the proper version of your website. This tag is the solution for multiple languages of the same content or web pages to avoid duplicate content.
- Featured Snippet
Feature snippet is used for a proper understanding of HTML structure data markup. If your website has good navigation and proper structure of HTML tags, the Search engine will optimize it for the featured snippet.
There is no way you can do any other things about featured snippet. You have to get sufficient organic traffics and search terms, then the search engine itself keep it as a featured snippet on its result page.
Breadcrumb provides proper navigation for visitors. The search engine also indexes the Breadcrumb for categories, tags, archive, etc. Breadcrumbs enable visitors to visit more pages on your website and is good for SEO.
- HTML Sitemap
HTML sitemap is the place where you find all the web page links. It helps in easy navigation of the webpages. Moreover, the Sitemap is an important page for the search engine. It increases the visibility of your website on SEarch Engine Result page.
- Grammar, Spelling and Plagiarism
While writing website content, make sure you are using proper grammar and spellings. If spellings are wrong, then the post is difficult to get indexed on the search engine. The content of your website written in simple language so that even grade 5 can understand it.
Always keep away your site from Plagiarism. Don’t copy content from another website. The originality of your content establishes the trust of your website. Copied content can get your website penalized by a search engine.
- Frequency of updating Contents
The more frequently update your content, the higher chance will be for ranking on the search engine. The search engine looks for changes on your web page. If your website content is too old, then the search engine stops to rank the keywords and hence starts de-indexing your website.
Website engagement is also very important. Interaction with your website by visitors helps to rank the keywords.
- Orphan Page
A webpage that is not linked by any other pages is known as an orphan page. Orphan pages are the biggest mistake on the website. Keep interlinking the webpages for quicker indexing of your website.
- Time on Page
Time on the page determines, how much time your visitors spend on your website. The more time visitors are on your website the higher ranking will be.
- link Volume
The number of links on a page should be limited. The over usage of links on the page will make it look like spam for spiders and hence can be penalized by Google or other search engines.
Let’s move towards Technical SEO. It involves the optimization of your website for indexability and crawling. With technical SEO, you are helping search engine crawlers to index your website on the search engine result page.
- Robots.txt file
Robots.txt file helps search engine spiders for crawling your website. When spider crawls your website, it will check for the website’s structure, interlinking, etc. You can control the search engine’s spiders to follow the links you want.
If you are using cloaking technique, make sure that it is disallowed on the Robots.txt file. Robots.txt file should include a Sitemap.xml link. Place Robots.txt file on the public folder of web hosting file manager.
Sitemap.xml file contains each and every link on your website. It is in the form of XML which is in understandable form by Search engine spiders. Sitemap.xml file is helpful to submit your website to the search engine console for indexing.
WordPress SEO plugins offer free Sitemap.xml generators. You can also generate a Sitemap.xml file manually, but you should update it frequently if your website is updated with new content. Keep Sitemap.xml file in the public folder on your web hosting file manager.
- Website Speed
No-one likes a slow Website. Website speed is one of the major factors for SEO. If visitors come to your website and leave immediately, then the search engine thinks that the website is of no use, then, it will decrease the rank of your website. So, Make sure that your website has a fast loading time.
Ads are essential for the survival of the website. But do you know that ads make your website unprofessional and slow? The high number of ads affects the site load time of the website, which is not good for the SEO. So, it is recommended to use 2-3 ads at appropriate space which don’t harm the structure of your website.
- Mobile Friendliness
Google takes Mobile-friendliness as a major SEO factor. More than 51% of internet users are mobile users. If your website is mobile-friendly, then it will improve the SEO, but if not, make a mobile-friendliness site, or you can use the responsive theme as well. You can also take the help of AMP pages for mobile-friendliness.
The website can be viewed on any device such as mobile, tablet, desktop, or laptops. If the content on your website is not responsive, then the website might hide some content, and visitors have to manually scroll to read the content, which is irritatable.
Visitors don’t like those types of website. As a result, they will leave your website immediately which is not good for your website. So be sure to use responsive themes on your website.
CSS gives beauty to your website. Search engine Spiders crawl CSS of your website to understand the organization of your website. CSS helps the spiders to understand the cross-browser compatibility, Navigations, responsiveness, etc. Thus, make sure you have allowed search engine spiders to crawl the CSS files on your sitemap.xml file.
- .htaccess file
If you are using apache server to run your website, then .htacces file can be of great use. It is a server configuration file of your website. .htaccess file is useful in creating redirection, browser cache, management of crawling, improve site speed, website’s resources compression, etc.
A schema is a form of microdata which is useful in creating rich snippet on a Search engine. It helps Search engines to understand whether your website page is for an article, food, books, reviews, products, recipes, videos, events, etc. It helps to get click-through rates (CTR) which helps to increase traffic to your website.
- Google Analytics
Google Analytics helps you to analyze the traffic of your website. It provides information about visitors, which helps analyze the website. You can get information about location, bounce rate, visitors engagements, etc. so that you can improve your website more SEO friendly and target your website for the specific group of people. There are many more tools in Google Analytics that are of great importance.
- Google Search Console
Google Search Console helps index your website on Google search engine. It also gives information about your website. It provides information about impressions, keywords, manual actions, security, speed, performance, etc. The result of Google search console will help improve your website.
- Bounce Rate
Bounce rate is an internet marketing term that is used for analytics. It simply means the percentage of visitors leaves your website without visiting other pages. High bounce rate is normal if you have a single page site such as blog and other kinds of content where the single-page session is expected.
- Exit Rate
Percentage of people exiting from your website is known as exit rate. A high exit rate can give rise to problems in SEO. Having the site navigation by a visitor can reduce the exit rate. It’s better to write user engaging content and interlinking of the relevant posts.
The Search engine consists of a program which is called a crawler, used for collecting data from your website. The content of the website is stored in the database after the crawler visits your website. Moreover, it also keeps the information about internal links and external links.
The search engine generally sends bots or spider for crawling your website. Crawling is done at a certain interval and updates the databank if it found any changes the website.
Crawlers extract the link from a page for discovering additional pages so, it is better to use the relevant internal link on the website. The Robots.txt file can control the Crawlers. You can allow and disallow the crawler to guide them which link to follow and which not to follow.
Google index your website in the form of cache, it is a snapshot of your website. You can check the latest cache of your website by typing cache://yourdomainaddress. If the latest cache is done in 24 to 48 hrs, then it’s good for your website. If not, then you are lagging behind in updating your website.
It needs to be re-indexed if your website has some changes. If the indexing is done after you updated the post (nearly to 24 hrs), then you have fast indexing which is good for SEO.
- Comment Spam
Keep an eye on comment on your website. It is most important for your website. If someone comments on your posts with lots of irrelevant links, then its not good for your website. Also, you can be the victim of the spam website.
It is equally important to keep information about whether the comment is real or not. Use Akismet WordPress Plugin to be safe from comment spam. Also, you can use Disqus for commenting purpose on your website.
HTTPS is a secure way for transmitting the data from webserver to browser. Google started using HTTPS as one of the major factors for SEO since 2014. If your website is using HTTP, and if it’s visited on google chrome, then there is an 80% chance that your site won’t be accessed because google chrome shows the alert that the website is not secured.
If your website is not visited then it is obvious that your website won’t get proper ranking. Also, it is found that HTTPS websites are faster than HTTP sites and gets a higher ranking.
Google updates its search algorithm at every certain interval. If you have quality posts, then you don’t need to worry. Google’s major algorithms are Panda and Penguin Algorithm. Google Panda algorithm states that if you have thin content, low quality, and irrelevant content on the website, then there is a higher chance that your website will be penalized.
Similarly, the Google Penguin algorithm is about backlinks. If you are just increasing the backlink from an untrusted and low-quality website, then your website will be at higher risk for a penalty.
- Crawl Error
, surely, Search engine crawlers crawl your website. But if your website doesn’t have 200 status ok or isn’t live, then the crawler will be unable to craw the website due to which your website won’t be indexed. It is termed as a crawl error.
Also, if the crawler doesn’t access your website, then it’s not good for SEO. There are two types of crawl errors, namely site error and URL error. Site error means your whole website is unable to crawl and URL error means a certain page is unable to crawl.
- Duplicate Content
Duplicate contents are harmful to SEO. If your website is found to be plagiarized, then the ranking of your website goes down. Always update your website with 100% unique content. Also, remember that if you have an indexed page and if you change the URL of the post, it is also regarded as the duplicate content. So, it is not recommended to change the URL of the post.
- Latent Semantic Indexing (LSI) Keyword
When you search some keywords on the search engine, then you must have noticed related keywords at just above the page navigation. They are called the LSI keyword. If you use LSI keywords, then your website will get higher chances for ranking well on the search engine.
Here is the good practice to use LSI keyword.
- Make a list of related LSI keywords
- Use LSI keyword in the meta description and Website Content
- Also, Use LSI keywords in Image SEO optimization
- If you are thinking for SEM, then LSI keywords can be of great use
- Manual Action on Google Search Console
If you get Manual Action on your Google Search Console, then your website is at high risk from ranking on Google SERP. Manual Actions occur if you don’t follow the google webmaster guideline. Some of the manual actions are:
- Cloaked image
- User-generated spam
- Spammy free host
- Pure Spam
- Sneaky mobile redirects,
- Structured data issues
- unnatural links from your site
- Unnatural links to your site
- Hidden text and/or keywords stuffing
- And more.
- Website Structure
Website Structure means the organization of content on the website. It is important for user engagement on the website. If the visitors feel difficult in navigation on your website, then it is probable that they will leave your website.
Table of content is good for providing the proper ways to navigate to the content. Tags, Categories, taxonomies, etc. are important for maintaining the proper website structure. It makes search engine crawler to understand your website.
- Organic Search (traffic)
It is the major way to increase the ranking of your website. Organic traffics is legit and real traffic when people click on the website address on the search engine to access the website. It helps in boosting the rank of your website. Organic search can be gained through SEO optimization of your website by performing extensive keyword research.
PPC is the acronym for Pay Per Click. This term is mainly used in search engine marketing. You can list your website on the Google search engine result page through Google Ads service. PPC will also impact SEO. PPC helps you to get paid traffic to your website. If the user engagement is high then, it’s sure that the SEO of your page will be improved.
- Open Graph
It is a protocol on how your content will be shown on the social media site when it is shared. Better Open Graph means more traffic to the website. The image plays a vital role in getting clicks from the social site. After image, people look for a description to decide whether it’s important for them or not. So make sure that your content will be shown correctly on social media sites.
- 404 Page
404 page occurs when visitors, mistype the address or you have moved the content to other URL. If you don’t have 404 pages, then the website will be unable to load. So, it’s better to have 404 pages so that visitors can search or navigate to useful content. 404 page is for proper user interaction with your website.
- Site Uptime
Site Uptime is most important among all the factors. Let’s say if someone comes to your site, and they see errors or can’t visit your website, then they probably won’t come back to that site. It’s not good for search engine bots and spiders as well.
Due to bad site uptime, your website can have an indexing problem. You can improve site uptime by choosing good hosting and optimizing your site.
- Status Code
202 status means the site is ok. Also, there is various status code which you have to keep an eye on. You can view the status code on the Google Search Engine Console. Make sure that your website has 202 status ok code.
Analyze status code on search console and if any error found, immediately work on it to make it ok. You can use Screaming Frog to analyze each and every URL on your website.
- Image Compression
Compression Image on your website makes it faster to surf. There are various WordPress Plugins available in the market that can compress image automatically. If you want to manually compress image, you can try tinypng website.
- Gzip Compression
Gzip is an application for compressing files on the website for faster network transfer. It is also helpful in saving bandwidth. You can enable Gzip Compression on WordPress simply putting some line of code on .htaccess file.
- Favicon and Site logo
Site logo and Favicon increase the brand trust of your website. Favicon is used to show the logo on the tab of the browser. Similarly, the Site logo will be shown on the website. If you increase people’s trust towards your website, then they will prefer to visit it again and again. Make sure that favicon and site logo is optimized for its size so that your website will load with these images quickly.
Having sub-domains on your site is good for SEO. The search engine will see those sub-domains separately. Make sure that they don’t contain duplicate pages as of the main domain. It’s good to have sub-domain for mobile pages which will be loaded only for a mobile site.
- Click Through Rate
Your website appears on the Search engine result page, but what if no-one clicks that link. It’s obvious that the ranking of your website will decrease. CTR means a click-through rate. You should use copywriting techniques for getting clicks.
Title optimization and meta description play a vital role in increasing CTR. If you don’t have higher CTR, it means you will be stuck only to impressions, which will decrease the SEO ranking of your website.
Pagination is the process of breaking down a large amount of content into a number of pages. It is good for SEO. Endless scrolling is no pagination. Use rel=’next’ and rel=’prev’ link attribute to tell the search engine spider about pagination.
It’s a good practice if you don’t use noindex and nofollow link for paginated pages, but don’t include paginated page to XML sitemap.
SEO optimization done beyond your website is called Off-site SEO. There is no need to access your website neither work on the admin panel. Off-Site SEO is of great use for increase page rank and domain authority of the website.
Google already started using Off-site SEO for deciding whether the website is good for ranking or not. Moreover, Off-site SEO is the major factor for ranking the website on search engine result page.
It ensures that your website is of great importance because your website is getting good traffic from legit sites as well as from trusted site. So why not to rank that page on the search engine.
Off-Site SEO is all about linking. The quantity, quality, purpose of links decides the ranking factor for search engine. Here is the list of various Off-site SEO factors.
Backlinks are links that are linked to your website. They are very useful in increasing traffic to the website. Follow, and Nofollow attribute plays a great role in increasing the ranking of the website.
If you are getting backlink through rel=’follow’ attribute, then it’s good for your website. The rel=’follow’ backlink should be from high authority domain websites. These backlinks help increase the page rank of the website. But if you are getting rel =’follow’ backlink from a low domain authority site, it will degrade the page rank of your website.
However, rel=’nofollow’ link is not useful for increasing the page rank of the website, but it doesn’t mean it’s not good for SEO. Rel =’nofollow’ links are useful for grabbing traffic to your website. If user engagement is high due to those referral links, then it’s obviously is good for SEO.
Be sure that backlinks have a proper landing page on your website. You should keep eye on the referral links whether it’s coming from the legit site or not.
Disavow tool is significant for telling the search engine about your backlinks. If you think backlinks are from spam website, low-quality websites, and artificial links, then you can ask to google search console not to take them in account while accessing your site.
Use Google Disavow tool with caution because it can harm your website ranking. If used incorrectly can harm the website’s performance. Upload the list of backlinks in a text file.
- Guest Blogging
Guest posts are helpful in building backlinks. These posts are written by you on other websites and ask the admin to link to your website from that post.
Be sure that you are getting backlinks from high domain authority websites. If you do a guest post on a low-quality website with a backlink to your website, it will harm your site. So make sure to check the authority of the website before going to submit your guest posts.
- Inbound Link
Inbound links are those links from which you are getting referral traffic to your website. These links exist on another website point towards yours. A good inbound link should come from high authority websites and should have proper anchor tag.
- Google Business
It’s a free SEO tool by Google where listing about various services is available. Google business can increase traffic to your website through local search. If you list your business on Google Business with your website address, then, there is a good chance that people will visit your site.
- Link Bait
Link Bait is a tactic to get backlinks. It’s not obvious whether its a good practice or not. If you have high-quality content and you get backlink automatically from another high trust website, then it’s good for your site.
But if you have content to attract backlinks and visitors don’t find it useful, then probably it’s not good for the website. This type of content will not have user engagement, which is not worthy to rank the website.
- Link Building
Link Buiding is important to improve ranking on the search engine result page. It’s a process for making backlinks to the website. If the backlinks are from a high domain authority site, then the search engine will improve the rank on SERP otherwise not.
Building backlinks take time. It’s a difficult task. The best way to build links is to write informational posts on the blog and ask the admin of the website to link to your post. Also, make sure that they use rel=’follow’ link so that it will improve the ranking of the website.
Another way to build links is social media sites. Whenever your website is shared on the social platform and if some webmasters find it useful then, they can provide a backlink to your website. Backlinks from .gov and .edu are the strongest ones. It can highly influence your website’s ranking in a positive way.
- Domain Authority
Domain Authority is the search engine ranking factor to determine how good the domain is. It’s useful when you are trying to build backlinks. Higher domain authority will have a higher impact on search engine ranking.
- Page Authority
Page Authority is similar to Domain Authority, but it applies to a single page. The higher the page authority of the page, the higher will be the chance to rank on the SERP. Page authority is useful while building a backlink. If you build backlink from a page having high page authority, then there will be a great chance that your page will be ranked on the SERP
- Link Farm
It’s a technique to build backlink by exchanging the link, but in today’s date, Google is penalizing such a website which is practicing link farm technique. So, it’s better not to use link exchange method for building backlink.
- Link Juice
Link Juice is a practice that will pass the link from one site to another. Suppose a website has 5 Outbound links, then these 5 websites will get equity of links. But if one of the outbound link has rel=’nofollow’ tag, then the link equity will be available for 4 sites.
Google sees these links as votes by other sites and thinks it to be useful in the ranking process.
- Link Relevancy
Link Relevancy means how relevant the links are towards the content. Google analyzes each and every link, whether it is outbound links, inbound links, or Internal links. You can have control over outbound links and Internal links. Just link the relevant content.
But for Inbound links, you can’t control it. Instead, you can check whether the inbound links are quality links or not. If they are not a quality link, you can use the disavow tool.
- Page Rank
Page Rank is Google’s ranking algorithm. The quality of Inbound links determines the page rank of the website’s page. The higher the page rank, the more chance for ranking it on SERP. To increase page rank, building useful, relevant and quality backlinks is a good practice.
- Search Engine Marketing
Search Engine Marketing is a practice to show your website on the top of SERP through PPC advertising. You have to pay to place your website link at the top search engine result page (SERP).
It is useful for grabbing the traffic to the website. If the user engagement is more on the particular pages, then there will be a higher chance of ranking the website on the search engine. Remember that, Search Engine Marketing itself doesn’t increase the ranking of the website.
- Social Media Marketing
Social Media Marketing (SMM) is a process of marketing the website on social media platforms. It is also a paid advertising task. It will increase the traffic to the website.
It’s similar to SEM that if user engagement is more, then there will be a higher chance to rank the website. But if the bounce rate is high then, it will have a negative impact on your website.
So, it’s better to do SMM for quality posts only such that user engagement will be more and hence the improvement in the ranking.
- Social Sharing
If the content of the website is shared on the social media platform, then the website will have more exposure. Several people will visit the site to get useful information. If user engagement is high on the website due to social sharing, it’s obvious that Google will take it positively in improving the rank.
- Link Selling
Link selling is a bad practice. If irrelevant linking is done for money, then the website will be degraded which will deteriorate the ranking of the website.
- Hidden Widget links and Affiliate links
If you are trying to fool Search engine, then be careful, Google can find it out. Google spiders go through HTML tags as well, bots can easily know about the hidden widget links and affiliate links. It will be better if you use rel=’nofollow’ link for affiliate links so that spider won’t go through that link.
- Age of linking domain
The old domain has a high chance of ranking. A backlink from old domain websites is beneficial. The older domain carries more value than the newly registered domain. People have more trust if the domain is old. Inbound links from such domain increase the ranking but make sure that inbound link is relevant to the content.
- Link Quality
The quality link means relevant links. If outbound, inbound and internal links are linking to a content which is not relevant to the title, then Google will take it as misguide for visitors.
Backlinks quality matters a lot. If the backlinks are from a safe and high trust site, then it’s good for SEO ranking. But if a backlink is from the low-quality site, be aware and immediately use disavow tool to be safe from deteriorating your website’s ranking.
Maintaining link quality totally depends upon the admin. The more analysis the admin perform, the more optimization strategy he will get.
- Link Quantity
Link Quantity doesn’t win always. But it’s obvious that the more the link quantity, the higher will be the rank. However, every link should be of high quality. Sometimes low quantity with high-quality win.
It’s because of link quality. If the link is relevant and points to high-quality content, then it will get a higher ranking. So, Instead of working on building link quantity, it’s better to work on building quality and relevant links.
- Wikipedia links
Wikipedia is a great source of information. The content on Wikipedia is editable, where you can cite your website’s link. Since the links on Wikipedia will be marked as rel=’nofollow’, so increasing page rank will be difficult. But links on Wikipedia can be a great source of the traffic to the website.
- Links from forums
If the forum is of high authority, then the links from forums can be useful for increasing the page rank. But it’s obvious that forums will include the link as a nofollow link. However, still, the links on the forums are useful for increasing traffic.
If the link is relevant, then it will increase the user engagement on the site which is good for SEO. Building backlink from forums is a good technique but make sure it’s not spamming the website.
- Link Velocity
Link velocity is a speed at which backlink is built. Suppose you have built 1000 backlinks in a month and no backlink in another month, then the search engine will take it negatively.
The quality of link velocity depends upon the relevant contents. If you have high link velocity, but it’s an automatic process then, it’s good for the website. But if the link velocity is high as manual action, then it’s not good for SEO. Natural and automatic link building at any velocity is good for the website ranking.
- Referring Domains
Referring Domains means domains that provide you backlinks. The more the referring domain, the better it is for ranking the website. Referring domain should be of high quality so that the quality backlink is achieved. It doesn’t matter how many backlinks you obtain from the domain, You will have only one referring domain.
- Referring IPs
We all know about the sharing hosting. If the number of domains is from the same IP address, then you will have only one referring IP. It’s good to get a backlink from various IP, addresses which will maintain the quality of the backlink. The more referring IPs, the better it is for ranking the website on the SERP.
- Authority Domain Score
The higher the domain authority score, the better it is for ranking on the SERPs. Maintaining the domain score depends on the quality link building. If the website is getting backlinks from the website with a high DA score, then it improves the DA of your domain too. So, always be smart to gain backlink only from high DA websites.
The above factors are the major SEO ranking factors. While performing SEO on the website, you must take care of these SEO factors. It will help you to get your website rank better on the search engine result page. SEO is an ongoing process.
The more you do SEO, the better your website ranking will be. But make sure that you are using the legit process to gain better ranking. If you don’t follow the SEO ranking factors, then your website can be penalized. Take care of that.
If you can understand all these SEO factors, it’s obvious that you can improve your website’s ranking on the search engine. However, everything is not on your hand. So, It’s better to always keep an eye on your backlinks. If you notice the low quality and spam backlink, use disavows tool in google search console.
Do you think I have missed any other important SEO ranking factor?